Business Details
43 Years
experience
Your Trusted Auto Repair Partner in Rice Lake, WI
F & F Automotive has been a trusted name in automotive repair and maintenance since 1983. Founded by Fred Lord Sr., our family-owned business combines decades of experience with a commitment to honesty and customer satisfaction. Our ASE-certified technicians specialize in servicing Asian, European, and domestic vehicles, utilizing ongoing training to stay current with evolving automotive technology. We prioritize preventive maintenance to extend vehicle longevity while offering comprehensive repair services for critical systems like engines, electrical components, and suspension.Our reputation for transparent diagnostics, fair pricing, and personalized service has made us a preferred choice for drivers in Rice Lake and surrounding communities. With a focus on efficiency and quality, we ensure every vehicle receives a complete inspection and uses top-tier parts. Our teams dedication to excellence is reflected in our same-day repair capabilities and convenient amenities like free in-town pickup/delivery. As a locally rooted business, we value long-term relationships with our customers, emphasizing safety, reliability, and integrity in every interaction.
Services
Preventive Maintenance
Engine Repair
Electrical Systems
Shocks-Suspension
Muffler-Exhausts
Airbag Systems
Alternators
Starters
Radiators
Fleet Services
Details
- Year established: 1983
Highlights and features
- Family-owned since 1983 with generational automotive expertise
- ASE-certified technicians trained in advanced automotive diagnostics
- Same-day repair capabilities for urgent vehicle needs
- Free in-town pickup and delivery service for convenience
- Serving 10+ communities with consistent, high-quality service
Associations and certifications
- ASE Certified
What people say
Honest mechanics
Great service
Reliable repairs
Friendly staff
Reasonable prices
Services
Preventive Maintenance
Our preventive maintenance services include oil changes, brake inspections, and fluid checks to prolong vehicle life. We follow manufacturer guidelines to ensure optimal performance, using high-quality parts and providing written estimates before any work begins. This proactive approach helps avoid costly repairs and keeps vehicles running safely.
Engine Repair
We specialize in complex engine diagnostics and repairs for gasoline and diesel engines. Our technicians use advanced tools to identify issues like overheating, misfires, or unusual noises. Services include timing belt replacement, piston repairs, and fuel system maintenance, ensuring vehicles meet performance and emissions standards with guaranteed first-time fixes.
Electrical Systems
Our electrical services cover battery testing, alternator replacement, and wiring diagnostics. We resolve issues with starting systems, lighting, and onboard computer modules using specialized equipment. Technicians stay updated on hybrid and electric vehicle technology, ensuring safe, code-compliant repairs for modern automotive electronics.
Shocks-Suspension
We repair and replace suspension components like shocks, struts, and control arms to improve ride comfort and safety. Our diagnostics identify uneven tire wear or handling issues, with solutions ranging from alignment adjustments to full system overhauls. Quality parts ensure lasting performance on any terrain.
Muffler-Exhausts
Our exhaust services include muffler replacement, catalytic converter repairs, and emission system diagnostics. We address leaks, noise issues, and check-engine light warnings related to emissions. Using durable materials, we restore proper exhaust flow and ensure compliance with environmental regulations for all vehicle types.
People
Fred Lord Sr.
Founder
Established F & F Automotive in 1983 after 20+ years at a Ford dealership. Known for integrity-driven service, he built the shop's reputation for import repair expertise before passing leadership to his sons and partner Jerry Tubbs.
Jerry Tubbs
Co-Owner
Joined as business partner in 1988, bringing decades of mechanical experience. Oversaw technical training programs and expanded the shop's capabilities in computer diagnostics. Maintained Fred Lord Sr.'s commitment to honest, customer-first service until transitioning leadership roles.
Fred Lord Jr.
Co-Owner
Joined full-time in 1995 after working summers at the shop. Advanced automotive diagnostics expertise through manufacturer training. Now leads repair operations while maintaining his father's legacy of technical excellence and community trust.
Amanda Lord
Service Writer
Joined in 2007 to manage customer service operations. Completed automotive service management certification to streamline appointment scheduling and repair communication. Known for transparent pricing explanations and coordinating fleet service logistics for business clients.
Rich Lord
Lead Technician
Started learning repairs as a student before joining full-time. Specializes in European car diagnostics and hybrid vehicle systems. Completes annual technical certifications to maintain expertise with evolving automotive technology and safety standards.
Questions
What types of vehicles do you service?
We repair all domestic, Asian, and European vehicles including luxury brands like BMW, Mercedes, and Volvo. Our technicians have specialized training for hybrid and high-tech automotive systems.
Do you offer same-day repairs?
Yes, most repairs are completed the same day. We prioritize urgent cases like breakdowns and provide free in-town pickup/delivery to accommodate customer schedules.
How can I schedule an appointment?
Call us at (715) 234-8437 during business hours or use our online contact form. We recommend scheduling at least 24 hours in advance for complex repairs.
Are your technicians certified?
All technicians are ASE-certified with ongoing training in advanced diagnostics. Our team includes specialists in European car systems and hybrid vehicle technology.
What areas do you service?
We serve Rice Lake, Cameron, Chetek, Barron, Cumberland, Turtle Lake, Haugen, Shell Lake, Spooner, and Ladysmith with free in-town pickup/delivery within 10 miles.
Do you provide written estimates?
Yes, we provide detailed written estimates before any repair work begins. Our pricing includes labor, parts, and any applicable warranties for complete transparency.
