Call Now
Website
Call
Business Details
37 Years
experience
Emergency
services
Your Trusted Auto Repair Partner in Rhinelander, WI
Roberts Repair has been solving automotive repair problems since 1989, evolving from a small single-bay shop to a multi-location industry leader. We prioritize actual value over upselling, focusing on improving maintenance processes through meticulous attention to detailfrom proper torque wrench usage to hiring only Professional Automotive Technicians with extensive experience. Our team brings over 100 combined years of technical expertise, offering flexible scheduling, mobile service, and specialized training for automotive professionals nationwide.

We serve personal vehicles, fleets, and emergency vehicles across Northern Wisconsin, with locations in Rhinelander and Marathon City. Our commitment to quality includes 200+ certifications, state-of-the-art diagnostic equipment, and a dedication to treating classic cars with the same care as modern vehicles. We emphasize preventive maintenance to avoid problems before they occur, while maintaining fairness to customers, vendors, employees, and the community.
Services
Auto Repair Fleet Maintenance Emergency Vehicles Classic Car Care Vehicle Diagnostics
Details
  • Year established: 1989
Highlights and features
  • We have over 100 combined years of technical experience with certified technicians.
  • Our mobile service addresses urgent needs when towing isn't an option.
  • We maintain 200+ certifications across emergency vehicle, fleet, and classic car specialties.
  • We provide customized maintenance programs tailored to your vehicle's unique needs.
  • Our team trains automotive technicians nationwide through recognized training programs.
Associations and certifications
  • EVTCC
  • ASE
Services
Auto Repair
Our comprehensive auto repair services address all makes and models, from routine maintenance to complex diagnostics. We handle everything from oil changes to engine overhauls using calibrated tools and manufacturer procedures. Our certified technicians combine decades of experience with state-of-the-art diagnostic equipment to ensure accurate repairs that extend vehicle longevity while maintaining cost-effectiveness for personal vehicle owners.
Fleet Maintenance
We provide customized fleet maintenance programs that reduce downtime and operating costs through preventive care and detailed record-keeping. Our services include fluid maintenance, component replacement tracking, and electronic module diagnostics tailored to each fleet's unique operational demands. We help businesses optimize vehicle lifespan while minimizing liability exposure through comprehensive documentation and driver training programs.
Emergency Vehicles
Specialized maintenance for fire, EMS, and law enforcement vehicles ensures operational readiness through rigorous preventive protocols and component tracking. We implement customized maintenance intervals while maintaining OEM standards to minimize liability risks. Our technicians hold specific certifications for emergency vehicle systems, with detailed documentation practices that meet legal requirements for critical service vehicles.
Classic Car Care
We preserve vintage vehicles using period-appropriate fluids, tools, and techniques while addressing modern maintenance challenges. Our technicians combine historical knowledge with mechanical expertise to maintain carburetors, distributors, and mechanical systems. We offer specialized storage recommendations and adjustment services to maintain performance in vehicles with low usage patterns.
Vehicle Diagnostics
Our advanced diagnostic capabilities combine technical expertise with modern scan tools to identify complex vehicle issues. Technicians analyze data from control modules, driver reports, and service history to create efficient repair paths. We specialize in resolving intermittent problems and warning light diagnostics for both modern computerized systems and older mechanical components.
People
Kevin Roberts
CEO & Owner
Kevin founded Roberts Repair in 1989 after careers in construction and camp maintenance. He holds multiple automotive certifications, serves on the EVTCC board, and trains technicians nationwide. He developed specialized ambulance training programs and contributes to industry publications.
Kerry Roberts
Technician
ASE-certified technician with expertise in heavy truck repair and emergency vehicle maintenance. Holds Master Ambulance and Fire Apparatus certifications. Known for proactive maintenance checks and metalworking hobby.
Scott Breitzman
Shop Assistant
Multi-role shop assistant responsible for equipment maintenance, parts procurement, and technician support. Provides essential operational support across all service areas.
Questions
What types of vehicles do you service?
We service all makes and models including personal vehicles, commercial fleets, emergency vehicles, and classic cars from the 20th and 21st centuries.
Do you offer mobile service options?
Yes, we provide mobile service for urgent situations where towing isn't feasible, though this service is offered on a case-by-case basis.
What emergency vehicle certifications do you hold?
We maintain 200+ certifications including Master Ambulance Technician and Fire Apparatus EVT credentials through the Emergency Vehicle Technician Certification Commission.
How do you handle classic car maintenance?
We use period-appropriate fluids and techniques while addressing modern maintenance challenges, with specialized knowledge of carburetors, distributors, and mechanical systems.
What sets your fleet maintenance apart?
We offer customized maintenance programs with detailed record-keeping, component life tracking, and driver training to optimize fleet performance and longevity.
Can you service modern computerized vehicles?
Yes, our technicians use state-of-the-art diagnostic equipment to service modern vehicles' complex electronic systems while following manufacturer procedures.